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5 Pinterest Tips for New Bloggers in 2021

Is it too late to start a blog? Is the market too oversaturated? Is Pinterest really as good as they say it is? Well... let's find out!

In this post I’m going to be helping new bloggers find their ideal community and base of readers with 5 Pinterest Tips, perfect for growing your blog in 2021. Ready? Let’s dive right in and start pinning with purpose!

These tips are for all my brand new bloggers out there.

You’ve chosen your name. Registered your domain. Picked the colors and fonts. Chosen a logo. Even posted your first blog. And well, crickets.

I get it. It took me about two years of blogging to build up a base of readers who weren’t related to me. It’s not always easy to find your community online. And all the color and font pairings in the world won’t help you reach new readers. Nope, you need a strategy.

Today, with my help, I’m going to offer you a Pinterest strategy.

If you already know you need to have your blog on Pinterest but simply don’t have the time it takes to put a strategy in place, skip this and jump right here. My Pinterest Marketing Agency is ready and eager to help you take off on Pinterest. (Shoot me an email at hello@justynjen.com to learn more)

Now, on to the good stuff.

5 Pinterest Tips for New Bloggers

Tip #1: Optimize your profile

First things first, you need to optimize your Pinterest profile. This is going to take a bit of time, so set aside a couple of hours to just knock it out. I cannot stress enough how important it is to do this right off the bat. I have seen way too many bloggers put this off, only to do it a year later when they’ve already missed out!

How to optimize your Pinterest Profile:

  1. Upgrade to a business account

  2. Choose a Username and Description that reflect what your blog is about

  3. Setup 20-25 boards on topic for your blog

  4. Remove any boards that are not on topic

  5. Infuse your entire profile with keywords

In these 5 easy steps you can optimize your profile to work for you, before you ever even start pinning. And trust me, this is a very important tip!

Want help optimizing your profile? Book a Pinterest Profile Audit with me today and I’ll do all the hard work for you. Learn more here.

Tip #2: Start your SEO Hub

For every client that my agency works with, we setup an SEO hub. SEO is one of the most important things for bloggers (especially new bloggers). So having an SEO hub can help us plan out content, rank for keywords on Google and Pinterest, and stay on top of what keywords we’ve already used before.

Here are 5 things to include in your SEO Hub:

  1. Link to your post

  2. Post Title

  3. Keywords

  4. Optimization Status

  5. Pinterest Caption

Having an SEO hub setup right from the beginning is going to help you learn what keywords do well for you, what topics your audience is interested in and it’ll help massively if you bring on team members to help with your growing blog.

Tip #3: Find 10 Templates you love

When it comes to growing on Pinterest it’s so important to be consistent. And that means with your pins as much as anything else. That’s why tip number three in my Pinterest tips for new bloggers is to make sure that you have 10 pin templates that you love.

Why 10? Because Pinterest is always looking for ‘new’ content. So it’s good to have 10 different designs that you can use for various blogs, freebies, products and offers. Then for every blog that you write, make sure that you create at least 5 different pins from your templates to promote it on Pinterest.

Make sure to customize your templates to fit your brand and topic. And make sure that you’re choosing templates that are unique! This means that using the same templates that everyone else is using on Canva is going to make you like… well, everyone else.

Be original and find templates that speak to your brand!

Looking for unique templates to use today? Here’s plenty of templates to choose from.

Tip #4: Join Tailwind

The 4th Pinterest tip for new bloggers that I want to share with you today is that you need to join Tailwind. Or a platform like it. But you’re in luck because Tailwind now offers a free plan! Which means you don’t have to invest right away to start scheduling out your content.

Why should you use Tailwind?

Tailwind has a Smart Feed scheduler, which means that it does the hard work of finding out exactly what times your audience is online. Then it schedules your pins to go live during those times. You can also take advantage of Tailwind Communities, which are an amazing way to grow your audience when you are just starting out.

And finally you can even create your own pins with Tailwind Create. If you want to learn more about Tailwind Create, click here.

Overall using Tailwind to help you schedule out your content on Pinterest is going to save you hours every week, and with an ever growing to do list as a new blogger, that’s going to come as a godsend, trust me.

So don’t wait, join Tailwind today.

Tip #5: Be consistent

Finally let’s talk about consistency. I touched on this briefly already but it’s so important to be consistent on Pinterest. Whether you’re just starting out or if you’ve been blogging and pinning for years, consistency is so important.

That’s why you need to have consistent pins. And a consistent schedule. And tools like Tailwind to help you grow.

As with everything in blogging, you need time to see results. It’s no different with Pinterest. I tell all of my clients to expect results no sooner than 3 months after we implement a new strategy for them. It’s important to put together your strategy and then stick with it for at least three months, before deciding that it’s not working for you and moving onto the next thing.

Choose what you’re going to do. How you’re going to pin. How many times and when. Choose your templates and get your Tailwind account setup. Then stick to it for at least 3 months. After you’ve done that, if you’re not seeing results, well then come talk to me and I’ll help you figure out what’s not working.

But until then, keep pinning. Keep using SEO. Keep creating high quality content. And keep serving your readers. With these tips, Pinterest can (and will) work wonders for your new blog. Trust me.

And that’s 5 Pinterest Tips for New Bloggers! Just like that.

What questions do you have for me about Pinterest? I can’t wait to help you reach your full Pinterest potential. I know you can do it, all you have to do is believe in yourself. Believe in your blog and keep creating new content.

Ready to find your power on Pinterest? I've got some excited news for you!

I'm teaching a free class on the 3 Secrets for Bloggers Wanting to Grow Their Online Presence in 2021. There are three times that you can join me, live, for an action packed class where you'll learn more about optimization, SEO, Pinterest Strategies and Email Marketing on Pinterest than I have ever taught for free before.

Space will be limited so don't wait. Grab your free ticket today.


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