I’ve been blogging for the past 4 years and I’ve learned a lot about marketing and growing a blog. I’ve done some research to show you why I use Pinterest as my number one marketing tool. The statistics are in, bloggers should be using Pinterest everyday. I’ve put this together to merely show you why Pinterest is the most powerful platform for bloggers. There’s a lot of platforms bloggers have to focus on lately, but Pinterest is by far my favorite.
If this article doesn’t convince you that you should have your business on Pinterest then I don’t know what will.. Pinterest is my number one source of traffic to both of my blogs. I use it to promote my products, grow my email list and build a loyal community of readers. I drew this post up to show you why you should be using it as well.
Why Pinterest is the most powerful platform for bloggers
These statistics were pulled from various websites, sources are included for most but a lot of this information is shared through the Pinterest platform itself. They know how powerful they are and are willing to share all of this information with bloggers.
Number of Monthly Active Pinterest Users:
250 million people
Number of Pinterest Users from the US:
Pinterest Users from Around the World:
Number of Pinterest Pins:
Number of Pinterest Boards:
Number of Pinterest Users that save pins to shopping related boards daily:
The Pinterest Market Value:
81% of Pinterest users are actually Females.
40% of New Signups are Men; 60% New Signups are Women.
Men account for only 7% of total pins on Pinterest.
Millennials use Pinterest as much as Instagram.
The median age of a Pinterest user is 40, however, the majority of active pinners are below 40.
Half of Pinterest users earn $50K or greater per year, with 10 percent of Pinteresting households making greater than $125K.
30% of all US social media users are Pinterest users.
50% of Pinterest users are from the US.
Pinterest is a platform that was well on its way to make $700 million in 2018. The current value of Pinterest is over $11 billion. A number I can’t even begin to comprehend for such an underrated platform.
There are over 75 billion ideas on Pinterest (think of how many of those ideas could be yours!)
40% of Pinners Have a Household Income of $100k+
87% of Pinners have purchased a product because of Pinterest.
72% of Pinners use Pinterest to decide what to buy online.
1 of 2 Millennials Uses Pinterest Every Month.
Over 5% of all referral traffic to websites comes from Pinterest.
93% of active pinners said they use Pinterest to plan for purchases and 87% said they’ve purchased something because of Pinterest.
Two-thirds of pins represent brands and products (do they represent your brand and products? Learn about why you should be using Pinterest for your business here.)
Top Category in the US is Art, Art Supplies & Hobbies.
There are more than 1.7 billion recipe Pins.
Every day nearly 2M people pin product rich pins.
50% Have Made a Purchase After Seeing a Promoted Pin.
Promoted Pins are repinned an average of 11 times per advertisement.
More than 14 million articles are Pinned each day.
Average time spent on Pinterest per visit is 14.2 minutes.
I created the Pinterest Playbook Course shortly after seeing these statistics. I knew that I had to help even more bloggers start marketing their business on this platform. That’s why, aside from the variety of Pinterest services that we offer on this site, we also now have the ultimate course for success on Pinterest.
If you’re ready to get yourself and your business set up on Pinterest, then make sure you review our services page. Pinterest is an incredible platform and marketing tool for bloggers, but it also takes time to set up properly. That’s why we created services specifically for bloggers to optimize their accounts monthly pinning.