The Pinterest Playbook

Your step-by-step beginner-friendly course to gaining traffic, email subscribers and making more money on Pinterest…in just 10 minutes a day!


So, what's the Pinterest Playbook?

The Pinterest Playbook is a complete A to Z course that will take you from “What even is Pinterest?!” to “OMG, why didn’t I start using this years ago!!?”

If you’re trying to grow your blog or your business, this course was designed just for you.

Ready to Join?

“Justyn literally changed the game for me when it comes to Pinterest marketing! Before her training, I was trying to navigate Pinterest all on my own and failing miserably. I have implemented the things she taught and my Pinterest has grown from 2k monthly engaged to over 1.1M in less than 3 months! My blog traffic has increased as a result and I will be forever grateful for Justyn’s expertise!”

– Britt, @makingmindfulcoach

Course Structure

Let's run through the course

Module 1: Who are you pinning for?
  • The key to finding your ideal audience (those peeps who will LOVE your content and share it with the world!)
  • My secret recipe for creating new content on auto-pilot (you honestly don’t need any new ideas when you do this properly)
  • The #1 mistake I see business owners make time and time again (and how to avoid it)
Module 2: The Basics of Pinterest
  • From A to Z everything you need to know about Pinterest!
  • Easy-to-follow tutorials to set up your business account, save and add pins, upload videos and carousels, follow people, create your own boards and so much more
  • Discover simple tweaks to optimize your profile for success from day one
  • Learn how to pick the perfect username
  • The secret strategies I use for my clients’
  • Pinterest accounts to help their reach and engagement
  • How to write super effective board descriptions to grow your account (most business owners skip this!)
  • Exactly what to do if (shock/horror!) your account gets suspended! (don’t worry it’s a quick fix)
Module 3: Using Tailwind
  • Why you need to start using Tailwind ASAP if you want your biz to grow
  • How to leverage Tailwind features to make sure your pins get published at the PERFECT time (ie: when your ideal audience is online!)
  • Learn how to get hours of your workweek back by scheduling in advance
  • Tailwind tips and tricks (you probably didn’t know about these features)
Module 4: The Strategy to Perfect Pinning
  • Learn how to pin like a pro using both Pinterest and Tailwind
  • Demystify the Pinterest algorithm and discover what types of content Pinterest rewards with greater reach
  • Discover the ultimate pinning schedule (hint: less is more)
  • The big secret to driving more traffic to your site (most bloggers fail to do this one thing!)
  • Secrets to creating pins that go viral every time!
  • My strategies to make sure Idea Pins work for YOU.
Module 5: Driving & Converting Traffic
  • Learn why email marketing is so important if you want to make $$ from your Pinterest following
  • An in-depth look at three ways to make money on Pinterest
  • Selling your products versus selling services on Pinterest
  • Simple strategies for growing your mailing list on Pinterest
  • Learn how to convert your new subscribers into loyal fans and paying customers
  • Discover how to create a User Journey for everyone who lands on your blog from Pinterest
  • Best practices for making your website ‘sticky’ (ie: keeping eyeballs on it longer!)
Module 6: Understanding Analytics
  • Why deciphering your analytics is the quickest way to grow your following
  • Learn what each term inside your analytics means and what that means for your business
  • Take a peek over my shoulder as I run you through Pinterest analytics
  • Discover all the super valuable data you have right at your fingertips that will help you to make smarter business decisions
  • A complete overview of Tailwind Analytics and how you can leverage the information you have to build your business faster
  • An over the shoulder look at Tailwind Back of House features and how to interpret the data

“Justyn’s Pinterest Playbook course was exactly what I needed to get my Pinterest business up and running. Justyn’s videos are full of actionable steps, tips, and tricks anyone can use to up their Pinterest game. She clearly explains the current Pinterest trends and best practices which I couldn’t find anywhere else. Her course is the perfect length and teaches everything you need to know about Pinterest, Tailwind, and marketing through the platform. I highly recommend this course!”

– Morgan Francesco, Pinnovative Solutions