In this post, I’m going to share real strategies and tips to help you grow on Pinterest in 2024. This guide will take you through everything I’m doing to help my clients grow their blogs and businesses through Pinterest this year.
It’s hard to believe that it’s already quarter 2 of 2024. Time is flying and I am not OK with it. I mean, it’s April 7th and I’ve yet to do my taxes… So yes, time is flying. Now’s the point in the year when I get to realize how few of my new year’s resolutions I actually stuck too…
One of the goals I set for 2024 was growth and consistency. I want to consistently post on my blog, because I know that consistency can (and will) lead to growth!
I’m a big believer in the power of blogs. One of my clients makes over $10,000 a month through advertising on her blog – but please don’t take that as a sign you should run and set up ads on your blog right now. Her blog receives over 50,000 outbound link clicks a month from Pinterest, and that’s only 20% of her overall website traffic. Moral of the story, it takes a lot of website views to make that kind of money.
Now based on some quick math, her website is generating around 250,000 views a month, so the traffic really is paying off. But if you’re anything like me, your blog is definitely not there yet. We can talk about search engines and social media another day, but for today, let’s focus solely on Pinterest traffic.
How to Grow on Pinterest
As a full-time Pinterest Marketer and Blogger, my job is to keep up with the latest trends and updates on Pinterest, to make sure that my clients are having the most growth possible. I’m constantly learning and adapting my strategy – and teaching you to do the same, so you don’t have to do it alone! That’s why I feel prepared to share strategies to grow on Pinterest in 2024 with you – because I’m always learning them myself!
I post monthly Pinterest trend reports to help make sure you never run out of content ideas, and I am currently offering 50% off Pinterest Account Audits to help you understand a direct strategy and approach for your account.
The moral of the story, if you’re here – you don’t have to go it alone!
Over the years, it’s gotten harder and harder to grow on Pinterest. That can be do to a few factors:
- It’s becoming more saturated
- Pinterest constantly wants you to be creating new content
- They also want users to stay ON the platform, so getting off platform traffic is harder than ever before
- As a platform, it’s trying to keep up with other social media platforms like TikTok and Instagram
But that doesn’t mean it’s impossible to grow, it simply means you need a new strategy to grow! (And I’ll be honest, it also means that you need patience.) So without further ado, let’s jump into the strategies to grow on Pinterest in 2024.
5 New Strategies to Grow on Pinterest in 2024
1. Posting In-App
I’ve been talking about posting in-app for a couple of years now, and I think it’s becoming more and more valuable. I still love Tailwind app for a lot of reasons, and I think it has some amazing features (learn about those here), but you should be posting in-app as well.
Pinterest wants people spending more time on Pinterest. This goes for users and creatives alike. So one way that you can spend more time on Pinterest is by scheduling and publishing content directly on the platform. In the last two years, they’re in-app publisher has gotten so much better as well.
I also recommend posting on the app on your phone, not just on the web browser. It’s way easier to do your Pinterest work in the web browser because you can easily type, search and edit. But I recommend publishing your Idea Pins (at least) on the mobile app. There are more features for Idea pins on the mobile app as well.
Throughout 2024, aim to publish 2-3 idea pins a week and spend at least 20-30 minutes a week engaging and scrolling on the app on your phone.
2. High Quality > Quantity
Pinterest wants you to be constantly creating new content for their platform. Every Pinterest Marketer alive will tell you that you need new content and I completely agree with that. BUT – please focus on high quality content.
If you can realistically only publish 2 blogs a month, focus on writing 2 really good blogs that month. Don’t cram out 4 blogs just for Pinterest. When it comes to growth, high quality content will always win out in the long run.
Remember that Pinterest (and Google) traffic compounds over time. A blog posted a year ago is going to do 12x better than a blog posted tomorrow because that blog has had 12 months to grow. This also means that you should always update old content. Updating old content is a great way to make it feel new again, while still benefiting from its age.
If you’re struggling to create high quality blog content on a weekly or monthly basis, supplement it with a ghost writer! I work as a ghostwriter for several of my Pinterest clients – and I focus specifically on writing blogs around Pinterest trends! This allows them to focus on content from the heart, while I’m writing content for the algorithm.
Together, we can be a dream team for your blog! Learn more about my copywriting services here.
3. Focus on Long-Form Content
Alongside high quality content, this year I want you to focus on long-form content. At the end of the day, Pinterest is a search engine and it’s using an algorithm to make sure that what you’re pinning, aligns with your website content. The fastest way to success on this platform is long-form content.
While Pinterest wants fresh pins, it also wants fresh URLs. For most of us, that means blog posts. While you can grow on Pinterest without a blog, it’s really not the best long-term strategy.
Pinterest doesn’t want you to constantly be publishing content to other social media channels. In fact, if you create a reel and want to share it to Pinterest, it’ll actually be more beneficial to link that reel to a corresponding blog post.
As much as I would love to say that Pinterest is for everyone… unfortunately it’s not. It’s for bloggers and small businesses that are constantly creating new products (and hopefully blogging alongside their business.)
4. Create for Pinterest
For most creators, Pinterest is at the bottom of their to-do list. Which isn’t the best way to grow on the platform. You need to nurture and feed Pinterest high quality content – gone as the days where you should just repost all of your reels and photos.
Creator for Pinterest. This can look like:
- A video talking about a specific Pinterest trend
- Pinterest carousels that expand on an idea
- Pins created for your blog posts, YouTube videos and even reels (or TikToks)
- Blogs written about growing Pinterest trends
5. Focus on Pinterest Trends
By writing blogs on upcoming Pinterest Trends, I was able to help one of my clients go from this 👇🏻
To this 👇🏻
In one year. That’s a crazy increase. In January of 2023 – she was getting around 95 outbound link clicks to her blog. That’s not a lot. In just a year, with 12 strategically written blog posts, we were able to drastically increase her outbound traffic from Pinterest alone. Just imagine this paired with a Google traffic report.
When I pull together these monthly Pinterest trend reports, it’s not just because I love looking at Pinterest trends. It’s because I know this strategy works. For 2024, try to write at least one blog post a month around a trending Pinterest topic – if you need help, click here!
These results do not lie – publishing content that Pinterest tells you your audience wants, is the best way to grow on Pinterest in 2024. Hands down.
Now before we go…
Is Tailwind still worth it?
I’m a big believer in cutting costs. So when you no longer need to use a tool – I will be the first to tell you! With Pinterest constantly improving their own in-app scheduling, people have been wondering more and more if they need Tailwind.
People also want to know if Tailwind is hindering their growth… Short answer – no way. That client I spoke about at the beginning of the post, with this traffic (a month!) 👇🏻
We’re still using Tailwind for her posting.
Why? Because it still has some amazing features. You can save drafts, schedule to multiple boards, join Tailwind communities and understand the right times to post better.
So yes, Tailwind is still worth it as a tool and strategy to grow on Pinterest in 2024. I simply recommend that you use the Pinterest scheduler as well. I’ll always love Tailwind for their Smart Schedule. I’m always adjusting and updating my clients pinning times based on when their audience is online. This feature is especially important considering how frequently I’m living on the opposite side of the world from my clients.
You can sign up for a ‘forever free’ Tailwind Account.
Here’s a rundown on how to grow on Pinterest in 2024
- Schedule using the Pinterest phone and web app
- Focus on High Quality Content over the Quantity of content
- Write more long-form content that creates a new URL to your website
- Create for Pinterest
- Specifically create content around Pinterest trends
If this sounds like a lot, don’t be discouraged! You don’t have to do Pinterest and blogging alone. I’m a full-time Pinterest Marketer and blogger who offers monthly Pinterest marketing services, ghost blogging and Pinterest account audits and coaching calls. Maximize your reach and truly grow your blog this year.
Learn more about how we can work together.
And if you’re not ready to start working together… That’s OK! I love creating this free content to help you grow, and the easiest way to say thank you is by popping over to my Ko-Fi and buying me a cup of coffee.
Thank you so much! If you’re ready to start creating for Pinterest, read my monthly Pinterest Trend Reports next. I hope this post and all of my Pinterest guides help you better understand strategies to grow on Pinterest in 2024.
