How to Grow on Pinterest in 2025 (New Pinterest Strategies!)

Are you looking for ways to grow your Pinterest account in 2025? I’m a Pinterest Marketer and in this guide, I’m sharing my exact strategies for Pinterest growth in 2025. No fluff, no outdated strategies, just my predictions for the year ahead. 

I’ve been working as a Pinterest marketer for over 7 years now, and the one thing I can honestly say about Pinterest is that it has changed so much over that time. What I was doing on Pinterest 7 years ago (or even 4-5 years ago) would never work now… and I definitely wouldn’t recommend those pinning practices. 

And unfortunately, with all of that change – Pinterest growth has gotten harder. With more people on the platform and yearly platform changes, it can be difficult to keep up with the best practices to actually see growth consistently on Pinterest. 

Hopefully, this post will help change that.

I want to shed light on what’s working for my clients. And what I’ll be doing to help them keep growing in 2025. This is an honest peak behind the marketing curtain because I don’t think enough people talk honestly about what’s working (and what’s not working) in their Pinterest strategies. 

Last year I shared a version of this guide – and while some of those strategies will still help you grow, Pinterest made big changes in 2024 that rocked the foundation for a lot of my clients. It changed the way I look at the platform and it definitely changed our strategy for this year. 

Biggest Pinterest Changes in 2024

Pinterest made one big change in 2024 – they simplified their pin types. I’ve been seeing this since about June of last year. First Pinterest got rid of ‘Idea Pins’ for certain clients while other accounts still had this feature. On the accounts that didn’t have ‘Idea Pins’, there was just one standard way of pinning. Within Pinterest, it looked like this:

You can still create idea pins, but only for ads. 

Overall, this is an improvement. You can now create drafts within Pinterest that last for up to 30 days and schedule pins for one month out, you can also edit pins once they’ve been scheduled. The new style of pinning is a big improvement and gives platforms like Tailwind a run for their money. 

And as we move into 2025, all of my clients no longer have ‘Idea Pins’ in the traditional sense. However, I’m seeing some accounts with menus that look like this:

And that ‘Create Pin’ option takes you to the older version of pin creation within Pinterest (i.e. no drafts, no tags, no editing after scheduling). This is not what I wanted to see as accounts were moved into the new year. According to Pinterest, this will be changing – and we all should have access to the scheduling features I’ve mentioned – but it always takes time. 

So we’ll see what happens, I’m hoping that we’re all moving to the updated Pinterest pin scheduler – but in the meantime, if you’re Pinterest scheduler looks like this: 

Then I recommend you keep using Tailwind for now, especially because Tailwind can auto-schedule the new ‘Simplified’ pin type. 

If you want to learn more about simplified pins – Pinterest hypes them up on their blog. Here’s a helpful graphic from Pinterest to understand what these different pin types were – and what we’ll be given going forward.  

**Image Courtesy of Pinterest

Long story short, I don’t think ‘Idea Pins’ really took off in the way that Pinterest hoped – and hopefully now they’re reverting back to the style of content that works for them. 

That’s the biggest change that we saw on Pinterest in 2024. Now let’s jump into my strategies for growing on Pinterest in 2025. 

How to Grow on Pinterest in 2025

It is still possible to grow on Pinterest – but it’s also going to take more time, dedication, and strategy than it took in the past. 

First of all, if you want to grow on Pinterest in 2025 – make sure you have a business account. If you don’t, then these features won’t make sense to you. It’s free to convert your account to a business account or to start a new business account. 

OK, now we can talk about how to grow on Pinterest in 2025. 

Encourage Saves

When Pinterest came up with the idea for ‘Idea Pins’, they wanted creators to create content for the Pinterest platform. They wanted the whole ‘idea’ to be on Pinterest – so that users would stay on the platform as opposed to going directly to read your blog or your video elsewhere. That’s also why they didn’t let you include a link. They wanted to keep users on Pinterest. 

Now that they’re doing away with idea pins, they still need a way to keep users on the platform. So, they’re going to reward you for getting more saves. The more saves you get – the higher your reach will be. 

Pinterest literally says, “When people on Pinterest save your Pins, more of your content will appear to them.”

So while your biggest goal on Pinterest is likely to drive traffic to your website or YouTube channel/social media platform, you need to make sure that ‘Saves’ are an important part of your strategy in 2025. 

How you choose to do this is going to depend on your audience – but the best saves are usually info-graphics. In other words, pins that give more information, without people needing to go to your website. 

Use Pinterest Trends

Pinterest Trends is the most underutilized tool on Pinterest. I’ve been encouraging people to use this tool for years now. I have even created an entire year’s worth of content around using this tool to plan your content and grow. 

So please, if you want to grow on Pinterest in 2025 – and you’re not already using Pinterest trends… start this year. 

Consistency is key on Pinterest, so I highly recommend creating content around one Pinterest trend per month. This can be a video, blog post, or Pinterest-specific series that you create. I promise this will be one of the fastest ways to see growth in 2025. 

Refresh Your Content & Profile

Whether you’ve used Pinterest for years – or you’re just starting out, I recommend an account refresh. Clean up your profile, move around boards, make new boards, and make sure that all of your board and profile descriptions are up to date. 

You should also use this time to find out what your best-performing pin designs are – and make them better. Create new pins that align with your best-performing pins. Don’t recreate the wheel, use what’s already working for your account and make improvements.  

I do this at least twice a year for my clients – and during this clean up their pins always get refreshed. This way we’re capitalizing on what’s working and we’re constantly improving their content. 

My Top Pinterest Strategy for 2025

I am going to do my best to explain my biggest Pinterest strategy for 2025. This is a completely new strategy based on what I learned in 2024 and it’s not something I’ve seen talked about on Pinterest before. But hopefully, this helps us all see consistent growth in 2025. 

Treat Pinterest in Two Seasons: Grow & Maintain

The main goal for any Pinterest marketing strategy is to grow. It’s to do better than you did the previous year. You might not always do better than you did the month before, but year-on-year growth should be the metric you are looking at.

I’ve noticed that most of my clients grow consistently from Mid-December to about June/July. Then from August to November they plateau and often see decreases in their traffic. I first started to notice this trend a few years ago, but 2025 is the first time I’m adjusting my strategy because of it. 

In 2025, I am going to be breaking the year up into these two Pinterest seasons. Here’s what that’s going to look like for us. 

Grow (January to June/July)

• Do a profile refresh
• Pin more frequently (3-5x a day)
• Experiment with new pin designs
• Engage on the platform (comment on other creators’ pins)
• Follow and grow your community

Maintain (August to November)

• Do a profile refresh
• Pin less frequently but focus on consistency and really use the pin styles that worked best during your ‘Grow Phase’ (2-3x a day)
• Focus on Pinterest Trends
• Pin seasonal content far in advance

Rest (December)

• Pin with consistency but focus on sharing your best content from the year (1-2x a day), always as new pins, not repins.
• Study your analytics to prepare for your next growth phase

The idea here is to allow yourself to work less during the Maintain Phase – and even though you might see a decrease in your analytics, you should still be doing better than the year before because of your growth phase. 

I don’t think it’s sustainable to try and go viral 365 days a year. Pinterest usually makes the majority of its updates at the end of the year – and it’s the time when more and more companies are spending money to grow on the platform. So instead of fighting this trend, I am going to try to work with it this year. 

And I can’t stress this enough: the trend I am seeing on Pinterest is quality over quantity and pinning fresh content over repinning your own content.

Of course, this is just my prediction based on the data I’ve seen over the last few years. And this isn’t the case for some of my clients – some of my clients seem to grow all year long. But the majority of accounts I’ve worked with tend to see a decrease in the second half of the year. 

If that’s your account as well, don’t worry! Pinterest always bounces back by January and you’ll have a chance to grow your account even bigger than the year before.

I hope this explanation makes sense. It’s my first attempt at writing out the strategy that’s been living in my head, but that I’ll be using to grow on Pinterest in 2025.

I haven’t seen any other Pinterest marketers talk about this… but then again I don’t find very many Pinterest marketers that are willing to talk strategy at all.

Will this Pinterest Strategy work for you?

Wondering if this strategy will work for you? Book a Pinterest Audit with me and I’ll dive into the analytics of your account and help you craft a strategy to grow your account in 2025. 

And if you found this helpful, say thanks with a cup of coffee! Buying me a cup of coffee is the easiest way to support my blog and help keep my content ad-free. 

You can follow me on Pinterest @justynjen. Happy pinning!