In this post, we’re going to talk about how you can start growing your Pinterest and ‘Pinfluence’ in 2022. In a recent post, I talked about how you can use your ‘Pinfluence’ to work with brands and get paid more on Pinterest than you’ve charged in the past for other platforms. After sharing that post I got a lot of requests for a post like this one! A post about growing your Pinterest and Pinfluence in 2022.
6 Steps to Start Growing your Pinterest & ‘Pinfluence’ in 2022
First things first, what the heck is ‘Pinfluence’?! And what does it have to do with growing your Pinterest in 2022?
Pinfluence is a term that Pinterest has started using to talk about the influence that you have on Pinterest. Whether you’re a blogger, content creator or biz owner, you have influence over the people who follow you online (hence the term ‘influencer’. Well, Pinterest wants Pinfluence to become the new Influence in 2022.
By creating and sharing on Pinterest, you’re able to influence your followers to take action whether that’s booking their dream photographer, their dream trip, what to cook for dinner or how to redecorate their bathroom. It’s your ‘Pinfluence’ that’s helping them get there.
Pinterest has noticed Influencers on Instagram and Tiktok getting paid for their content – but they’ve also noticed that most influencers aren’t extending their collaborations to Pinterest. They want to change that. If you’ve already started growing your Pinterest and you know what you’re doing – read this post about how to price your Pinterest services and pitch brands to extend collaborations to Pinterest. If you’re just starting out on Pinterest this year – then this is right where you need to be.
In 2022, there are so many brands and businesses on social media that it can be intimidating to even know where to start… let alone how overwhelming it is when you’re just starting out! But I’ve noticed that whenever I’m feeling lost on what to create… and especially on what to share, it’s usually because I’ve strayed away from my WHY. And I start consuming too much of what everyone else is doing… (trust me, that’s one of the fastest ways to get imposter syndrome.)
You may not have thought about this before, but one of the best ways to attract your target audience on Pinterest is by creating a cohesive brand on the platform. This gives you clarity and direction to continuously create with the least amount of stress. PLUS it helps your audience recognize you when they’re scrolling through the Pinterest rabbit hole.
Plans and structure around your content and brand are not here to limit you. They’re here to help guide you!
But if you’re new to Pinterest this year, and just starting out – or you’re feeling a little lost with your brand online… I’m here to help!
How to Grow on Pinterest in 2022
What is branding?
You’re probably thinking this is a silly question. But there’s so much more to your branding than the fonts and colors that you choose. When you’re working on your branding, you need to be instead focused on how you make people feel after they interact with your brand. Fonts, colors, imagery, and even emojis are tools that we use to get there.
Whether you’re just starting out, or you’ve got a team of 20, it’s important to have brand guidelines. Trust me this is helpful even when it’s just you, designing in Canva, for yourself. It’s easy to stray away from your branding, so keeping it all documented in one place (the fonts, the colors, the photos, the emojis, and wording that you love v.s. Words and emojis to avoid) makes it easy to stay on brand.
Why a consistent brand matters
It’s easy to read this post and think “yah ok I’ll get right on that…” but I also know you’re way more likely to do that if you know why having a consistent brand matters. Especially when you’re starting out!
You look professional
When you show up consistently with your branding on all of your platforms it helps you to look like someone who should be taken seriously. It helps your overall brand look better – which is going to lead to you looking more professional.
This is SO important on Pinterest. Most of the time people aren’t going to search for you and your profile. They’re going to be scrolling through the home feed – just looking for ideas and inspiration. When they’re scrolling and they come across something they recognize, that user is going to be more likely to trust and connect with that content! That trust and connection will lead them to engage and interact with you!
Clarity & Ease of content creating
Focusing on our branding isn’t something that only helps our audience… it also massively helps us as business owners and creatives. You’ll be able to create more content with ease when you’re aligned with and understand your brand and messaging. It’s going to save you TIME and MONEY.
Builds trust, audience, and reliability
The more consistent you are, the more trust you can build with your audience. When you consistently serve your audience and they can reliably come to you for certain types of content, you are now building the reputation of your brand. This loyalty your audience forms with you is what really separates you from not just having a business or personal image, but a brand.
Creates authority in your niche
Consistency in your content and branding helps to mark you as an authority in your niche! This is so important if you want to be seen as a thought leader – someone who should be turned to when people need help!
What makes your branding consistent
So what makes your branding consistent on Pinterest? There are a lot of things that you can do to help with consistency, but what really matters is focusing on how your audience is treating your brand. Are people loyal to your content? Signing up for your email list? Connecting with you through DMs, Instagram or other channels? If so, great work! You’ve nailed your branding consistency.
How to build a consistent brand on Pinterest
Now that we’ve covered why branding and consistency matter, let’s dive into some easy and actionable tips you can apply to start posting on brand, and consistently.
1. Focus on 3 (no more than 6 topics)
YUP. This is what we call niching down. And let me tell you, I hate it. As a multi-passionate person, I have also wanted to take everything I love in life and meld it into my brand. In fact, being totally honest – I’m still pretty bad at this. I blog about travel, Pinterest, blogging, freelancing, working remotely and so much more…
Picking a ‘niche’ has always felt very restrictive to me. Instead of focusing on what your niche is – try and pick 3 types of content and 3 topics that you’re going to work with. But don’t worry, if you’re under 6 you should be good (telling myself that anyway).
This not only will make sure you constantly show up and give your audience what they are looking for, but give you the clarity and direction to create content. It’s way less overwhelming to just focus on a few types of things you can share about (instead of trying to post about your entire life or business?!)
Sharing the same types of content will naturally give your content a similar look. If you’re constantly bouncing around – it’s going to make your profile look and feel messier (wondering what that looks like? Take a look at my account).
2. Choose 5 Templates (no more than 10)
This goes along with choosing 3-6 topics to share. When you choose 5 different – but on-brand templates, you’re going to connect and resonate with your audience so much more. You can take a look at template examples here. Don’t worry if you go a few above 5, just try and stick with 10 consistent designs that you’re audience can recognize when they’re scrolling through Pinterest. And PLEASE do not just use the free Canva Templates that everyone has access to. What will be recognizable about your brand looking like everyone else?!
3. Build out your brand in Canva
You don’t need photoshop or illustrator to become a branding badass on Pinterest. With a Canva Pro account, you can set up your branding elements directly in Canva. This means you can save your logos, fonts and colors all in one place. This is going to make creating your content a BREEZE.
This along with step 2 will also massively help you create content FASTER. When you have templates and your branding aligned in Canva, you’ll be able to throw together your pins and get them scheduled for your audience! Helping you also show up consistently. Wow, it’s like 3 birds with 1 stone.
4. Edit your photos with similar filters
OK so you might be wondering what this has to do with Pinterest… whether you’re using your own images or stock images make sure that they’re edited similarly. Pinterest is such a visual platform and that means your brand needs to stand out with its pins AND the images that they use. This can be done easily when you simply edit your photos all the same. If you’re not an editing professional, I recommend getting presets! Choose a couple of presets and start there when you go to edit any of your photos.
5. Always include your logo
This is something I am always telling people. Each of your pins needs to have your logo and/or website on them. Even if they’re just photos you’re sharing (actually especially if you’re a photographer of any kind!) Watermark your images with your logo/username/website. This can easily be done in Canva.
6. Plan your content in advance
Planning content in advance is going to help reduce burn out and it’s going to help you post that content consistently for your audience. When you create content in advance – say for the whole month, then you know that you’ll be able to show up for your audience for an entire month. And during that month you can focus on creating content for the next month. And soon you’ll have so much content your audience will be in LOVE with you.
Use a content calendar and layout the content pillars, topics, and styles of content you’ll be sharing. Then create the content and most importantly – create the pins! Don’t leave that for later or you’ll never end up sharing to Pinterest and that’s a shame.
Start Feeling Confident in Creating a Consistent Brand
To start growing your Pinterest and ‘Pinfluence’ in 2022 it’s going to take some work. You are going to need to focus on growing your overall brand on Pinterest and with that, you need to make sure that you’re showing up and creating – and following all of the steps laid out in this post. But while it’s a bit of work, it’s not impossible at all!
And we have plenty of ways that we can help you! If the Pinterest end is too overwhelming for you, send me an email at firstname.lastname@example.org and let me know where you came from. I’ll hook you up with all of the info for our Pinterest Services that are going to explode your Pinterest traffic in 2022. And the same goes for written content. We now offer two new packages for blog content! And if you’d like to follow along with the adventure and learn more, make sure to get on my email list. You can join the list HERE and receive my free guide to Landing Brand Deals on Pinterest in 2022.
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