In this post, I’m sharing what to post on Pinterest in April 2022. And don’t worry, it’s organized by niche! Wondering how to use this guide? It’s easy! Take these trending keywords I’ve compiled for you, and figure out how to tie them into your content plan. Maybe that means a dedicated blog post to a topic, maybe that means creating an idea pin talking about one topic here. Or if you’re the queen of content, do BOTH! With multiple ideas. Whatever you choose to do next, here’s what to post on Pinterest in April 2022.
What to post on Pinterest in April 2022
Welcome back! Every month I research every niche and topic on Pinterest to help you find trending keywords and topics to post about on Pinterest. If you’d like to catch up on past months, you can read March here, February here, and January here.
Pinterest has changed a lot in the past couple of years and it’s getting harder and harder to grow on this platform. Gone are the days when you can pop in once a week, share your latest blog, and see more traffic than any other platform combined. We have to work for our Pinterest traffic these days. If you want to learn more about how to grow on Pinterest in 2022, read this guide.
Alright, now that you have a million and one tabs open, let’s talk about posting on Pinterest in April 2022.
April Holidays on Pinterest
01 April | April Fool’s Day
01 April | National Burrito Day
02 April | Good Friday
02 April | Autism Awareness Day
04 April | Easter Sunday
10 April | Siblings Day
15 April | National Laundy Day (why is this a thing? But would make for a great Idea Pin if this relates to your niche!)
22 April | Earth Day
23 April | National Picnic Day
Obviously, the big ones in April would be April Fool’s Day, Easter, and Earth Day. But I’ve thrown in a few others/some fun ones to help you come up with creative ideas to share on Pinterest. Try turning these holidays into Idea Pins – and post them in the leadup to the holiday itself.
For example, share how to make the best burrito or special things about loving your autistic child. However, you can relate these to your niche is great.
Last month I started sharing ‘fun’ trends that Pinterest predicts are going to be huge this year. Last year Pinterest predictions came true 8 out of 10 times. So make sure to work these into your content if you can! Chances are they’ll be very relevant Pinterest trends in 2022.
Fun Pinterest Trends on Pinterest in April 2022
+90% Increase in Goth Business Casual
Welcome to the goth-aissance. Goth will make its way into the mainstream this year across all age groups—just not in the ways that you might expect. Goth business casual, goth baby clothes and even goth kitchen décor are all rising trends.
+70% Increase in Goth Cowboy
Also, just everything about this search Goth Cowboy makes me very happy. Please work this into your content is you can AT ALL.
+55% Increase in Bubble Cakes
No more pie bars. Cake pops have had their moment. In 2022, bakers will give us the badly *kneaded* cake break that we’ve all been waiting for. People will craft elaborate cakes to express whatever mood they’re in, from gravity-defying tiers to bubble and 3D cakes.
Now onto the niches for what to post on Pinterest in April 2022.
Fashion Trends on Pinterest in April 2022
Fashion is always huge on Pinterest. Many of us go to Pinterest for both daily outfit inspiration and outfit inspiration for the big moments in life. Remember, Pinterest is a planning platform. Think of ways your audience is planning for upcoming seasons, holidays, and events. This will help you better serve them.
- Quinceanera dresses
- Bridgerton Dresses / Bridgerton aesthetic
- Jada Pickett Smith outfits
- Streetwear men outfits
- Wear to work outfits
- Men’s suits
- Cute Spring Outfits
- Red Heels
- Prom Dresses
Think ahead right now to events like prom and spring break. Pretty soon it’s going to be time to post for summer as well.
Food and Drink Trends on Pinterest in April 2022
There are quite a few ‘eating’ holidays in April. Think about people coming together to celebrate Easter and Good Friday. They’ll need to eat! You can also use the ‘Burrito Day’ I shared above to create some unique and fun content that will serve your audience on Pinterest in April
- Easter poke cake
- Easter baskets for Adults
- Delicious healthy meals
- Simple dinner ideas
- Fast and easy dinner recipes
- Refreshing spring recipes
- Easy Pie Recipes (this is great to start thinking about upcoming holidays and making themed pies for those)
- Easter Dinner Ideas
- Recipes for Good Friday
Beauty Trends on Pinterest in April 2022
I love the trends upcoming in this niche on Pinterest. Our Pinterest audience is moving away from overdone and ‘over-makeuped’, to natural and simple looks. However, on that note, there is so much room for beauty and makeup creativity on Pinterest. People are not turning away from makeup, they’re just looking to use it in more creative or natural ways. Here are some beauty trends on Pinterest.
- Natural long gray hair
- Balayage black hair
- Simple Spring makeup looks
- Best haircuts for thin hair
- Dreadlock hairstyles for men
- Trendy spring nails
- Bright eyeliner trends
- Outfits for Spring family photos
- Trendy hairstyles black girl braids
- Quinceanera hairstyles
- Resort Outfits
Home Decor & Lifestyle Trends on Pinterest in April 2022
Every month I say that ‘lifestyle’ bloggers can pull from a lot of these niches – which is true! If this is your first time reading one of these guides, and you fall under the ‘Lifestyle’ category, just know that you can pull from all of these other categories and put your spin on trending ideas! However, these are some trending ideas in the home decor and lifestyle category.
- Cozy backyard ideas (as the weather is getting warmer, people are looking for more ways to spend time outdoors!)
- Backyard Retreat
- Backyard Bar (also both surging in the trends right now!)
- Easter Tree
- DIY Garage storage
- Kitchen style ideas
- Backsplash ideas for kitchens
- Spring family photos
- Spring decoration ideas
- Baby nursery decor
Travel Pinterest Trends April 2022
Now for my favorite category! (I know I’m biased since this is also a travel blog…) Travel is constantly changing in 2022. More places are opening up for tourism and people are finally taking the chance of going abroad! But will that trump inter-state travel right now? Let’s find out! Here are the April Travel trends on Pinterest.
- Best beaches
- Travel packing list
- Mexico Resorts
- Spring break travel destinations
- Summer 2022 Bucket List
- Cool Camping Ideas
- Tropical vacations
- Pennslyvania travel
Ok, so that was actually a bit disappointing for travel this month! People must not be traveling quite yet – probably thinking about Spring Break and that’s it for now. Remember, that doesn’t mean to stop writing about travel and sharing helpful guides! Just make sure you’re doing further keyword research on your topics to get organic traffic.
Alright, that’s what you should post on Pinterest in April 2022. Stay tuned for next month’s guide. If you’d like to get notified when May’s guide is live, and whenever I share more helpful Pinterest & Blogging tips, click here.
And if you’re ready to start growing on Pinterest in 2022, why not start with my 5 Day Pinterest Powerup. This fun, five-day course will take you through exactly how to get your first fans and readers from Pinterest. The 5 Day Pinterest Powerup sets you up for success on Pinterest. Learn more here.