What to Post on Pinterest in August 2022 (by niche)

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In this post, I’m sharing what to post on Pinterest in August 2022. And like usual, it’s organized by niche. Scroll through and find plenty of ideas to help your blog and content grow on Pinterest this August.  

Wondering how to use this guide? It’s easy! Take these trending keywords I’ve compiled for you, and figure out how to tie them into your content plan. Maybe that means a dedicated blog post to a topic, maybe that means creating an idea pin talking about one topic. Or if you’re the queen of content, do BOTH! With multiple ideas. Whatever you choose to do next, here’s what to post on Pinterest in July 2022 for bloggers. 

What to post on Pinterest in August 2022

Welcome back! Every month I research every niche and topic on Pinterest to help you find trending keywords and topics to post about on Pinterest. If you’d like to catch up on past months, you can read

(YUP that’s a lot of Pinterest monthly guides) 

I just want to remind you that Pinterest has changed a lot in recent years. It’s becoming harder and slower to grow on this platform. Sadly, the days of popping in once a week, sharing your latest blog, or scheduling out posts for weeks at a time, are gone. 

We have to work a lot harder for our Pinterest traffic these days, but that doesn’t mean it’s impossible. Learn more about how to grow on Pinterest in 2022, here

Alright, now that you have a million and one tabs open, let’s create a blogging plan for Pinterest in August 2022. 

August Holidays on Pinterest 

01 August | National Friendship Day

04 August | National Chocolate Chip Cookie Day 

06 August | International Beer Day

09 August | National Book Lovers Day

14 August | National Bowling Day

24 August | National Waffle Day

26 August | Women’s Equality Day

There are a lot of ‘fun and slightly silly’ holidays to celebrate in the month of August. A lot of those dates can be turned into really fun and clever content for Pinterest. But keep in mind that RIGHT NOW is time to start posting about the holidays upcoming. Think Halloween, Thanksgiving, and Christmas already. Trust me on this! 

Now onto the niches for what to post on Pinterest in August 2022. 

Fashion trends on Pinterest in August 2022

People are already looking towards Fall and you should be too! While there is still some interest in summer outfits on Pinterest, it’s really time to start shifting your focus. Other things we’re seeing trending on Pinterest for fashion bloggers right now are:

  • Summer outfits
  • Outfit Ideas/Outfit Inspiration
  • Fashion outfits
  • Fall outfits (Definitely start posting your Fall style guide and lookbooks NOW) 
  • Casual and Trendy outfit inspiration

Focus on Fall colors, lightweight sweaters, and wearing more jeans! People are looking for their outfits as we move into colder seasons. And if you have kids or post about back-to-school style – you should definitely already have those posts ready to go! 

Food and drinks trends on Pinterest in August 2022

This month people on Pinterest are BUSY. A huge portion of Pinterest users are moms or students and with summer ending and back to school picking up, people are looking for easy, healthy, and fast meals. Get some inspiration from these ideas for food bloggers on Pinterest:

  • Dinner ideas/Easy dinner recipes
  • Chicken recipes
  • Breakfast ideas
  • Air fryer recipes
  • Banana bread recipes
  • Charcuterie Board

Anything that you can share with your audience right now that can save them time and money, is going to help bring you a lot more traffic! Remember to get creative with your recipes and showcase cooking with your audience through Idea Pins. 

Beauty trends on Pinterest in August 2022

As usual, we’re seeing mainly hair and nails are the trending searches for beauty. I would say that one of the main uses of Pinterest is for people to find what hair or nails they want to show to their stylist. This is why this wins out as such a big search month after month. Are you in the beauty niche? I’d love to see how you incorporate this trend surges into your content: 

  • Curtain bangs
  • Short hairstyles for women
  • Curly hairstyles for women
  • Acrylic nails
  • Fall nails
  •  Christmas nails → YUP. Like I keep telling you, it’s time to start thinking about holiday content! 

Remember to be creative with how you use these trends! You can share the best nail polishes for fall/Christmas or how you’re doing acrylic nails from home. And yes, it’s already time to start thinking about your holiday content.  

Home Decor & Lifestyle Trends on Pinterest in August 2022

Lifestyle content on Pinterest is always a lot of home decor. But you can basically work so many of these niches into your content if you fall under the ‘lifestyle’ category. If you’re in the lifestyle niche, try to work on these topics in August 2022. 

  • Pumpkin carving ideas
  • Elf-on-the-shelf ideas
  • Bedroom design/bedroom ideas
  • Living room designs/living room decor
  • Kitchen designs
  • Bathroom decor
  • Laundry room aesthetic
  • Disney wallpaper 

People on Pinterest are also always looking for cute and new ways to decorate their homes for the holidays. Incorporate that into your content and base it around the rooms that people are searching for above. That can really help you get more eyeballs on your content this month. 

Travel Trends on Pinterest in August 2022

Lastly, let’s talk about travel. Where are people going this autumn? Last year we saw a huge spike in people traveling specifically for the fall colors and I would assume that we’re going to see that same surge again. Let’s see what people are wanting to do with their vacation days in August:  

  • Beach travel
  • City trips
  • New York travel
  • Camping trips
  • Visiting Disney parks
  • Hawaii travel guide

Don’t forget if you’re a travel blogger you can also post packing guides! People are searching for a lot of packing guides right now, so use the space to share affiliate links and monetize that blog of yours. 

That’s your guide to what you should post on Pinterest in August. August is a transition month where we’re moving into fall, from summer. And it’s a really important time for you to start posting your holiday content. So don’t let the summer heat get the better of you. Keep posting consistently on your blog with the help of these Pinterest ideas for August.  

And if you’re ready to start growing on Pinterest in 2022, why not start with my 5-Day Pinterest Powerup? This fun, five-day course will take you through exactly how to get your first fans and readers from Pinterest. The 5-Day Pinterest Powerup sets you up for success on Pinterest. Learn more here

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